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Generate leads consistently via content marketing with Agency T
We help you become the go-to expert in your trade and build demand for your services and products.
We deliver awesome content: the right way to the right people at the right time
Content is not about having more like counts.
If it doesn’t build trust and demand for you, it will not necessarily generate leads for you in the long run and it’s a waste of effort.
The right way: Pain point-driven content strategy
Most agencies charge you based on the number of content they deliver and share them on social media without a plan. This results in content that often doesn’t solve your prospects' needs, hence not generating traffic that builds demand for you.
We will identify your market positioning, branding and do deep target audience research, all of which will lead to a strategy that can consistently drive quality traffic for you.
The right content: Expert content well-loved by humans and search engines
Many people hire freelance writers who don't have expertise in your industry. They are usually not more knowledgeable than your prospects, so it would be tough for them to come up with content that can wow them.
Instead of creating beginner content that drives un-targeted traffic, we create expert content that builds demand. All content writing will be well-researched and complemented with visuals to optimise for SEO and social sharing.
The right people at the right time: Customised strategies for lead generation and content promotion
It's common to see some people use the same pool of recycled audience sets, the same templated ads creatives and funnel designs. This results in extreme competition due to ads fatigue and therefore resulting in low-quality leads.
We don't work with many similar clients with similar target audiences and niches. Instead of using the same audience pool and ad creatives generated from templates, we do customised AB testing to optimise your ad spending to get the most cost-effective reach, engagement, and leads.
Our content marketing methodology in a nutshell
You can assess our performance based on:
1. The reach, engagement and qualified leads we generate for you with well-defined KPIs.
2. The assets we build for you including your offer page that articulates your offering well, and demand-building content that builds your brand in the long run.
Who do we serve best?
We deliver the full potential of your professional services so you can focus your effort on serving your clients. Here are some sectors we serve best:
What you will get from our content marketing services
1. Fully done-for-you content marketing blueprint
We will identify your market positioning and branding and do deep target audience research, which will guide our content and ad strategies.
2. A landing page with well-optimised conversion
A 24/7 salesperson that communicates your offering and unique selling points clearly and addresses prospects' objections.
3. High-quality content that impresses your prospects
We create expert content that builds demand. All content writing will be well-researched and complemented with visuals to optimise for SEO and social sharing.
4. Customised ad strategies for lead generation and content promotion
We do rigorous AB testing to optimise your ad spending to get the most cost-effective reach, engagement, and leads.
Our experience
At Agency T, we have 6 years of experience running our digital travel media arm at TripCanvas with 1 billion page views and referring more than USD $5.7 million annual booking revenue for more than 120 clients.
We have experience working with professional service providers like financial advisors, real estate agents, and accounting firms - helping them to build an engine that can generate leads for them in the long term.
We don't provide the cheapest service in the market, but we can deliver well-executed projects at a great value (just like what matters most is the returns you generate for your clients, instead of focusing on the cost of investing alone).
Do you want a free content marketing audit (worth $1,000)?
Find out how you can supercharge your content marketing.
Frequently asked questions
1. What is content marketing?
Content marketing is using content, such as videos, blog posts, visual stories, social media album posts, webinars, etc, to build demand for your products and services. Practically speaking, it is to enable your prospects to better understand the value of your products and services so that they would want to get in touch with you for a consultation call (which may lead to a potential sale later on) or purchase your products.
2. How are you different from other agencies?
- Content strategy: Most agencies only plan out monthly content based on what you want to post. They work to serve you but we work with you to serve your clients. We strategise a content blueprint that focuses on pain points and builds demand for you, with an understanding of the competition in mind. This supercharges your SEO game and beats other sites that only know how to create beginner content and do link-building.
- Content production: We don't create fluff content that only gains likes. We are able to break things down into simple-to-understand concepts and sustain readers' attention through in-house visual design. When needed, we will also be able to come up with our own analyses from your expert input to come up with expert content ideas (which most agencies usually don't do).
- Experimental framework: Instead of just clicking the publish button after production and leaving everything to chance, we do content optimisation (such as testing out various titles, feature images, etc) to improve your articles' metrics and build your lead-gen engine.
- Knowledge and blueprint sharing: You'll gain first-hand industry-specific marketing knowledge and insights from our implementation of your digital marketing blueprint (market positioning + content framework + ads strategies + audience targeting).
3. How much do you charge?
Different clients and industries have different goals and requirements. We will need to better understand your requirements and goals before we share with you our most competitive quote tailor-made for you.
We don't price in "negotiation margin" in our quote as we believe in giving our clients the most cost-efficient solutions to ensure a long-term partnership. However, if you wish to have a basic understanding, here's a general range you can expect depending on the scope of work.
4. What kind of KPIs can I expect from your content marketing services?
We will plan the content marketing campaign to achieve your business goals. Depending on whether you are looking to improve your brand presence or increase qualified leads, we will develop some business numbers and KPIs (benchmarked against the industry standard) that we can rely on to determine the success of the partnership.
We don't measure the results of our work by counting the number of content or words we create for you (even though those are the deliverables), because it has no direct correlation to your online marketing success. Based on our 6 years of content marketing experience, the top 20% of content generates 80% of the traffic, more is not always better.
5. How soon can I see results from content marketing?
We recommend an engagement period of 6 months to a year to make sense of your ROI. Content marketing is not the same as advertising, where you put in $1 and expect to get $1 back immediately.
Content marketing is not a campaign, it's an ongoing process to give value to your potential clients and build demand for your products and services. Good content can help you build trust with your prospects for a long time and generate leads for you consistently.
This is like planting seeds: an apple tree may take years to start bearing fruit, but when it happens, it will continue to put food on the table for many years to come. It's the same for content marketing too, the longer you wait to plant seeds, the later you will reap the rewards.
Besides that, to win the digital marketing game in this day and age, content is key in making you more discoverable than your competitors. When you share useful and valuable content, someone may re-share it proudly on their social media. This would likely not happen for an ad that screams "buy from me". If a blog post that addresses your prospects' concerns and what people are Googling for, it would likely rank top 10 on a search engine.
And all these are only possible with content marketing, not ads.
6. What are the guarantees you can offer?
Just like any kind of investment, nobody can predict the future and make guarantees – you should be wary of anyone who does.
What we will commit to the best of our ability is to work towards the goal we have set forth to make our partnership a success.
7. Who comes up with the content ideas and research?
Great content ideas and strategies address prospects' questions and objections. We will use our proprietary social listening techniques to conceptualise the content ideas and run through them with you before the production. We will also do in-dept research in-house and put up interesting pointers and analyses for your content and consult you for industry expertise.
Do you want a free content marketing audit (worth $1,000)?
Find out how you can supercharge your content marketing.
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